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	<title>RebeccaDutcher.com</title>
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	<link>http://www.rebeccadutcher.com</link>
	<description>Thoughts and Insights on Sales, Marketing and the Web.</description>
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		<title>Inbound Marketing, what is the most valuable way to generate leads?</title>
		<link>http://www.rebeccadutcher.com/2012/05/11/inbound-marketing-what-is-the-most-valuable-way-to-generate-leads/</link>
		<comments>http://www.rebeccadutcher.com/2012/05/11/inbound-marketing-what-is-the-most-valuable-way-to-generate-leads/#comments</comments>
		<pubDate>Fri, 11 May 2012 15:54:38 +0000</pubDate>
		<dc:creator>Rebecca</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Web & Online Marketing]]></category>
		<category><![CDATA[how to generate leads online]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[internet marketing seo]]></category>
		<category><![CDATA[online lead generation]]></category>

		<guid isPermaLink="false">http://www.rebeccadutcher.com/?p=323</guid>
		<description><![CDATA[I recently reviewed an article by Marketing Sherpa. In that article, they shared research results of a survey asking marketers what were some of their more important inbound marketing tactics that generated  leads. The chart from that article is included here. The one of the most important inbound marketing lead sources over the last 12 [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Social Influence, Tips to Build and Manage Your Social Media Presence</title>
		<link>http://www.rebeccadutcher.com/2012/05/03/social-influence-tips-to-build-and-manage-your-social-media-presence/</link>
		<comments>http://www.rebeccadutcher.com/2012/05/03/social-influence-tips-to-build-and-manage-your-social-media-presence/#comments</comments>
		<pubDate>Thu, 03 May 2012 19:14:00 +0000</pubDate>
		<dc:creator>Rebecca</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web & Online Marketing]]></category>
		<category><![CDATA[social influence]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.rebeccadutcher.com/?p=317</guid>
		<description><![CDATA[On April 10th I had the chance to attend an American Marketing Association of West Michigan luncheon featuring speaker Jure Klepic. The Web as we know it is undergoing fundamental change as it moves away from its current structure of information and links. The new Web is being built around people not data; a profound [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Improving Service &amp; Client Communication</title>
		<link>http://www.rebeccadutcher.com/2012/02/28/think-like-a-customer-part-1-of-many/</link>
		<comments>http://www.rebeccadutcher.com/2012/02/28/think-like-a-customer-part-1-of-many/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 03:03:15 +0000</pubDate>
		<dc:creator>Rebecca</dc:creator>
				<category><![CDATA[Sales Related]]></category>
		<category><![CDATA[Think Like A Customer]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Customer Service Tips]]></category>
		<category><![CDATA[TLC]]></category>

		<guid isPermaLink="false">http://www.rebeccadutcher.com/?p=305</guid>
		<description><![CDATA[Think Like A Customer. Part 1 of Many. If you deal with people, and most of us do, you must find it more effective to provide communication ahead of time. What do I mean by that? Whether working on a larger project internally, customer service or work for a client, communication is critical. Everyone makes [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Year End, Focus on Giving</title>
		<link>http://www.rebeccadutcher.com/2011/12/31/year-end-focus-on-giving/</link>
		<comments>http://www.rebeccadutcher.com/2011/12/31/year-end-focus-on-giving/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 21:04:20 +0000</pubDate>
		<dc:creator>Rebecca</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rebeccadutcher.com/?p=291</guid>
		<description><![CDATA[Or on what you&#8217;ve already given? It’s the end of 2011, the final hours as so many eagerly await 2012. Have you seen the news updates that this is one of the biggest times of the year for Goodwill, when they get so many of their donations? And this is also one of the biggest [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What is Eye Tracking?</title>
		<link>http://www.rebeccadutcher.com/2011/12/24/what-is-eye-tracking/</link>
		<comments>http://www.rebeccadutcher.com/2011/12/24/what-is-eye-tracking/#comments</comments>
		<pubDate>Sat, 24 Dec 2011 10:58:16 +0000</pubDate>
		<dc:creator>Rebecca</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Web & Online Marketing]]></category>
		<category><![CDATA[eye tracking]]></category>
		<category><![CDATA[eye tracking research]]></category>

		<guid isPermaLink="false">http://www.rebeccadutcher.com/?p=286</guid>
		<description><![CDATA[Eye tracking research shows where users are looking on screen. Why do people click on the search results when and where they do? Why aren’t paid search campaigns as successful as they used to be? Are people even looking at your display ads? Eye tracking is understanding how users look at your website or search [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Retailers are ready for the Holidays</title>
		<link>http://www.rebeccadutcher.com/2011/11/02/retailers-are-ready-for-the-holidays/</link>
		<comments>http://www.rebeccadutcher.com/2011/11/02/retailers-are-ready-for-the-holidays/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 10:57:20 +0000</pubDate>
		<dc:creator>Rebecca</dc:creator>
				<category><![CDATA[Sales Related]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web & Online Marketing]]></category>
		<category><![CDATA[Business Opportunity]]></category>
		<category><![CDATA[business planning]]></category>

		<guid isPermaLink="false">http://www.rebeccadutcher.com/?p=275</guid>
		<description><![CDATA[How far ahead are you looking in your business? Here we are 2 days past Halloween. I walked through the store yesterday and saw all of the Halloween decorations, costumes, etc. marked half off or more. Then I saw the aisles and aisles of Christmas and holiday decorations: stockings, ornaments, wrapping paper, and much, much [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What 3 Years in the Digital World Has Taught Me.</title>
		<link>http://www.rebeccadutcher.com/2011/10/20/what-3-years-in-the-digital-world-has-taught-me/</link>
		<comments>http://www.rebeccadutcher.com/2011/10/20/what-3-years-in-the-digital-world-has-taught-me/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 15:47:45 +0000</pubDate>
		<dc:creator>Rebecca</dc:creator>
				<category><![CDATA[Web & Online Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>

		<guid isPermaLink="false">http://www.rebeccadutcher.com/2011/10/20/what-3-years-in-the-digital-world-has-taught-me/</guid>
		<description><![CDATA[It’s no question that things have changed fast, faster now than ever before. We’re both blessed and cursed with the pace of change, the impact of technology on our ability to do more, with less and do it faster. Often finding distractions and efficiencies in the same tools. My three year anniversary at Mindscape at [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Beta Testing: Why NOT promoting your website the day of launch is a good idea.</title>
		<link>http://www.rebeccadutcher.com/2011/10/05/website-beta-testing-why-not-promoting-your-website-the-day-of-launch-is-a-good-idea/</link>
		<comments>http://www.rebeccadutcher.com/2011/10/05/website-beta-testing-why-not-promoting-your-website-the-day-of-launch-is-a-good-idea/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 10:01:00 +0000</pubDate>
		<dc:creator>Rebecca</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[launching website]]></category>
		<category><![CDATA[website beta testing]]></category>
		<category><![CDATA[website launch strategy]]></category>
		<category><![CDATA[website testing]]></category>

		<guid isPermaLink="false">http://www.rebeccadutcher.com/?p=264</guid>
		<description><![CDATA[If you’re a reader of this blog, chances are at some point in your career or life, you will be a part of a team that builds and launches a new (or improved) website. For those of you who have launched a website, how were the first couple of days? Websites are a lot of [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What can a website do for you?</title>
		<link>http://www.rebeccadutcher.com/2011/07/12/what-can-a-website-do-for-you/</link>
		<comments>http://www.rebeccadutcher.com/2011/07/12/what-can-a-website-do-for-you/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 21:15:08 +0000</pubDate>
		<dc:creator>Rebecca</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Web & Online Marketing]]></category>
		<category><![CDATA[corporate website goals]]></category>
		<category><![CDATA[website success]]></category>
		<category><![CDATA[why have a website]]></category>

		<guid isPermaLink="false">http://www.rebeccadutcher.com/?p=250</guid>
		<description><![CDATA[I had a meeting with a company that doesn’t have a website. Yes, businesses like that do still exist. Even in a day where it seems like you can get a website just about anywhere. They believed that they had to sell online in order to justify the investment in a website. I’m here to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Sales people are like quarterbacks. They need their team!</title>
		<link>http://www.rebeccadutcher.com/2011/04/07/sales-leadership-requires-team-appreciation-team-work/</link>
		<comments>http://www.rebeccadutcher.com/2011/04/07/sales-leadership-requires-team-appreciation-team-work/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 14:58:40 +0000</pubDate>
		<dc:creator>Rebecca</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.rebeccadutcher.com/?p=245</guid>
		<description><![CDATA[I realize it’s the tail end of NCAA Basketball season, and I’m thinking about football, but did you ever if you’re in sales, have you ever compared yourself to a quarterback?  I don’t mean that sales people are the ones who call the plays and things like that. Still quarterbacks are the ones that the [...]]]></description>
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